Our Mission
At Te Wairua Limited, our mission is to provide high-quality, safe, and sustainable products that support a healthier, more conscious lifestyle.
From vaping alternatives to wellness-focused innovations, we are here to improve everyday routines with products our customers can trust.
We wear multiple hats across multiple industries, with the Vaping industry being our core and heart of the business.
Through our sales channels, we run New Zealand’s largest vape distribution network, supplying specialist retailers, convenience outlets, and general trade with speed and reliability alongside complex regulations.
We're paving the way for the industry and it's future.
Where we thrive
Company Overview
Vapoureyes NZ
Vapetraders NZ
Retail Stores
Our flagship online store, renowned for offering one of the largest ranges of e-liquid in not only New Zealand, but worldwide. Previously the Largest Vape retailer in Austrailia.
Our wholesale arm, distributing and supplying over 450 clients in New Zealand including gas stations, convenience stores and of course Specialist Vape Retailers (SVR).
We operate 11 SVR's across New Zealand including but not limited to: Hawke's Bay Vapour, Switch2Vape and The Vape Shop.
Key Operations
Through our sales channels, we run New Zealand’s largest vape distribution network, supplying specialist retailers, convenience outlets, and general trade with speed and reliability.
Retail Network
With 11 physical stores and growing, our retail footprint spans key regions across Aotearoa; offering expert customer service, education, and consistent access to premium products.
Online Retail
With over 300,000 retail customers on our New Zealand website database alone, our online presence is a key driver of growth. Providing a seamless shopping experience, clear product information, and responsive customer support to keep our audience informed, engaged, and coming back.
Manufacturing
We produce the majority of our e-liquids in-house and offer white-label development services, enabling tailored solutions for wholesale and private clients while ensuring quality and compliance.
Logistics & Fulfilment
Our integrated nationwide distribution system provides 24-hour turnaround and next-day delivery services, with a 99.5% accuracy rate on fulfilled orders; ensuring rapid, reliable supply for online, wholesale, and retail orders, even during peak demand.
Wholesale
We service more than 450 retail businesses across New Zealand. While continuing to supply the vaping sector, we are actively expanding our wholesale reach by building a strong non-vaping customer base for our energy pouch range.
In-House Manufacturing
At Te Wairua Limited, we take pride in producing the majority of our e-liquids right here in New Zealand at our purpose-built manufacturing facility in Hawke’s Bay.
This strategic investment allows us to maintain exceptional control over every stage of production. From formulation to bottling, ensuring products that are consistent, compliant, and crafted to the highest standards.
Our in-house capabilities give us significant advantages:
Unmatched Product Consistency & Quality
Every batch is subject to rigorous quality checks,
giving our customers the confidence that what
they’re vaping is clean, safe, and exactly as expected - every time.
End-to-End Vertical Integration
With control over manufacturing, logistics, and distribution, we
eliminate middlemen and delays - reducing costs, increasing speed to market, and enhancing product traceability.
Exclusive Access to Premium Global Brands
Thanks to long-standing international partnerships, we hold
exclusive Australasian distribution rights to several of the world’s most sought-after vape brands.
Scalability with Healthy Margins
Our vertically integrated model not only supports scalability but
also strengthens our bottom line, allowing us to offer better value
to both customers and wholesale partners.
Our 3 Pillars
At Te Wairua Limited we operate with 3 category pillars that make up to what we are today.
Our bread and butter, we've been leaders in the vaping industry since beginning in 2014. Naturally, expanding into Aotearoa in 2017 our demand for providing Australasia with high-quality industry-leading e-liquids only became higher.
Vaping
Caffeine Pouches
Our latest endevour, launching Pouch.co.nz in late 2024 has been an exciting pivot in our day-to-day operations - Pouch has become a strong passion project for the team and we continue to push the boundaries in the caffeine space.
Dry Herb
PuhaExpress has been a key brand in our portfolio since it's launch - we have been strong innovators in the medicinal cannabis device & accessories space. In early 2026 we launched our first legal "Green Zone" space at Morph Festival - medicinal cannabis users first ever legal space to medicate.
Ready for Global Growth
With the foundation, systems, and team already in place, we are perfectly positioned to unlock international
markets; taking our expertise, brand partnerships, and operational excellence to a global audience.
Our Numbers
Trust and top-notch service is the backbone of our success.
450+
Wholesale Partners Worldwide
11
Retail Stores & Counting
10+
Years in the industry
99.5%
Satisfaction Rate
Our Top Brands
.png){kind=logo}